Google Tag Manager integrationGoogle Tag Manager

Google Tag Manager integration for AI agents.

Google Tag Manager integration for AI agents with secure authentication and server-side credential injection. Open Connector runs the OAuth, seals the token in an encrypted vault, and serves Google Tag Manager tools to your agent over MCP or a typed API — credentials injected server-side, every call audited, nothing leaving your infrastructure. Open source (AGPL-3.0) and self-hostable.

What your agents can do

Real Google Tag Manager actions, managed and audited.

Your user connects Google Tag Manager once; your agent can then manage Google Tag Manager accounts, containers, workspaces, tags, triggers, variables, and versions — scoped to the OAuth permissions you grant and the tool allowlist you configure. Every action is least-privilege and written to a tamper-evident audit trail.

  1. 1

    Your user grants Google Tag Manager access once (OAuth) — the token lands in the vault.

  2. 2

    Your agent calls a tool over MCP or the typed API; Open Connector injects the credential server-side.

  3. 3

    Every routed call appends a hash-chained audit record — nothing leaves your infra.

Available tools

Google Tag Manager tool surface.

The following managed tool groups are exposed by this integration. Each item is surfaced as tool metadata so agents can discover safe actions and build reliable workflows.

Google Tag Manager tools
Manage Google Tag Manager accounts, containers, workspaces, tags, triggers, variables, and versions.
FAQ

Google Tag Manager integration, answered

How do AI agents use Google Tag Manager through Open Connector?
Your user connects Google Tag Manager once with one of its cataloged authentication methods. Open Connector stores the credential in an encrypted vault and exposes Google Tag Manager tools to your agent over MCP or a typed API, with credentials injected server-side on each call.
Is this a Google Tag Manager MCP server?
Yes. Open Connector can serve Google Tag Manager as a named MCP server with a scoped allowlist and a per-user connection URL, so any MCP client can call Google Tag Manager actions with credentials injected server-side.
Where do Google Tag Manager credentials live?
In your own infrastructure. Open Connector keeps credentials in its own vault and injects them at call time, so they never leave your environment.

Give your agents Google Tag Manager — keep the keys.

Open source, self-hostable, with Google Tag Manager credentials that never leave your infrastructure. Run it from source today.