Google Tag Manager integration
Google Tag Manager integration for AI agents.
Google Tag Manager integration for AI agents with secure authentication and server-side credential injection. Open Connector runs the OAuth, seals the token in an encrypted vault, and serves Google Tag Manager tools to your agent over MCP or a typed API — credentials injected server-side, every call audited, nothing leaving your infrastructure. Open source (AGPL-3.0) and self-hostable.
What your agents can do
Real Google Tag Manager actions, managed and audited.
Your user connects Google Tag Manager once; your agent can then manage Google Tag Manager accounts, containers, workspaces, tags, triggers, variables, and versions — scoped to the OAuth permissions you grant and the tool allowlist you configure. Every action is least-privilege and written to a tamper-evident audit trail.
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Your user grants Google Tag Manager access once (OAuth) — the token lands in the vault.
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Your agent calls a tool over MCP or the typed API; Open Connector injects the credential server-side.
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Every routed call appends a hash-chained audit record — nothing leaves your infra.
Tools & triggers
Supported Google Tag Manager tools.
56 tools are generated from the published Google Tag Manager catalog. Descriptions are plain text; each action remains subject to its configured authentication and tool allowlist.
Showing 56 tools. All published catalog entries are included in this page's server-rendered HTML.
- Tagmanager Accounts Containers Combine
- Combines Containers.
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- Tagmanager Accounts Containers Create
- Creates a Container.
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- Tagmanager Accounts Containers Destinations Link
- Adds a Destination to this Container and removes it from the Container to which it is currently linked.
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- Tagmanager Accounts Containers Destinations List
- Lists all Destinations linked to a GTM Container.
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- Tagmanager Accounts Containers Environments Create
- Creates a GTM Environment.
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- Tagmanager Accounts Containers Environments List
- Lists all GTM Environments of a GTM Container.
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- Tagmanager Accounts Containers Environments Reauthorize
- Re-generates the authorization code for a GTM Environment.
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- Tagmanager Accounts Containers List
- Lists all Containers that belongs to a GTM Account.
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- Tagmanager Accounts Containers Lookup
- Looks up a Container by destination ID or tag ID.
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- Tagmanager Accounts Containers Move Tag Id
- Move Tag ID out of a Container.
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- Tagmanager Accounts Containers Snippet
- Gets the tagging snippet for a Container.
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- Tagmanager Accounts Containers Version Headers Latest
- Gets the latest container version header
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- Tagmanager Accounts Containers Version Headers List
- Lists all Container Versions of a GTM Container.
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- Tagmanager Accounts Containers Versions Live
- Gets the live (i.e. published) container version
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- Tagmanager Accounts Containers Versions Publish
- Publishes a Container Version.
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- Tagmanager Accounts Containers Versions Set Latest
- Sets the latest version used for synchronization of workspaces when detecting conflicts and errors.
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- Tagmanager Accounts Containers Versions Undelete
- Undeletes a Container Version.
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- Tagmanager Accounts Containers Workspaces Built In Variables Create
- Creates one or more GTM Built-In Variables.
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- Tagmanager Accounts Containers Workspaces Built In Variables List
- Lists all the enabled Built-In Variables of a GTM Container.
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- Tagmanager Accounts Containers Workspaces Built In Variables Revert
- Reverts changes to a GTM Built-In Variables in a GTM Workspace.
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- Tagmanager Accounts Containers Workspaces Bulk Update
- Applies multiple entity changes to a workspace in one call. When creating new entities, their entity IDs must be unique and in correct format. That is, they must start with "new_" and followed by number, e.g. "new_1", "new_2". Example body snippet to create myNewTag under myNewFolder is: ``` "changes": [ { "folder": { "folderId": "new_1", "name": "myNewFolder", ... }, "changeStatus": "added" }, { "tag": { "tagId": "new_2", "name": "myNewTag", "parentFolderId": "new_1", ... }, "changeStatus": "added" } ] ```
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- Tagmanager Accounts Containers Workspaces Clients Create
- Creates a GTM Client.
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- Tagmanager Accounts Containers Workspaces Clients List
- Lists all GTM Clients of a GTM container workspace.
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- Tagmanager Accounts Containers Workspaces Create
- Creates a Workspace.
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- Tagmanager Accounts Containers Workspaces Create Version
- Creates a Container Version from the entities present in the workspace, deletes the workspace, and sets the base container version to the newly created version.
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- Tagmanager Accounts Containers Workspaces Folders Create
- Creates a GTM Folder.
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- Tagmanager Accounts Containers Workspaces Folders Entities
- List all entities in a GTM Folder.
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- Tagmanager Accounts Containers Workspaces Folders List
- Lists all GTM Folders of a Container.
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- Tagmanager Accounts Containers Workspaces Folders Move Entities To Folder
- Moves entities to a GTM Folder. If {folder_id} in the request path equals 0, this will instead move entities out of the folder they currently belong to.
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- Tagmanager Accounts Containers Workspaces GetStatus
- Finds conflicting and modified entities in the workspace.
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- Tagmanager Accounts Containers Workspaces Gtag Config Create
- Creates a Google tag config.
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- Tagmanager Accounts Containers Workspaces Gtag Config List
- Lists all Google tag configs in a Container.
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- Tagmanager Accounts Containers Workspaces List
- Lists all Workspaces that belong to a GTM Container.
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- Tagmanager Accounts Containers Workspaces Quick Preview
- Quick previews a workspace by creating a fake container version from all entities in the provided workspace.
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- Tagmanager Accounts Containers Workspaces Resolve Conflict
- Resolves a merge conflict for a workspace entity by updating it to the resolved entity passed in the request.
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- Tagmanager Accounts Containers Workspaces Sync
- Syncs a workspace to the latest container version by updating all unmodified workspace entities and displaying conflicts for modified entities.
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- Tagmanager Accounts Containers Workspaces Tags Create
- Creates a GTM Tag.
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- Tagmanager Accounts Containers Workspaces Tags List
- Lists all GTM Tags of a Container.
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- Tagmanager Accounts Containers Workspaces Templates Create
- Creates a GTM Custom Template.
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- Tagmanager Accounts Containers Workspaces Templates Import From Gallery
- Imports a GTM Custom Template from Gallery.
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- Tagmanager Accounts Containers Workspaces Templates List
- Lists all GTM Templates of a GTM container workspace.
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- Tagmanager Accounts Containers Workspaces Transformations Create
- Creates a GTM Transformation.
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- Tagmanager Accounts Containers Workspaces Transformations List
- Lists all GTM Transformations of a GTM container workspace.
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- Tagmanager Accounts Containers Workspaces Transformations Revert
- Reverts changes to a GTM Transformation in a GTM Workspace.
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- Tagmanager Accounts Containers Workspaces Triggers Create
- Creates a GTM Trigger.
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- Tagmanager Accounts Containers Workspaces Triggers List
- Lists all GTM Triggers of a Container.
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- Tagmanager Accounts Containers Workspaces Variables Create
- Creates a GTM Variable.
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- Tagmanager Accounts Containers Workspaces Variables List
- Lists all GTM Variables of a Container.
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- Tagmanager Accounts Containers Workspaces Zones Create
- Creates a GTM Zone.
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- Tagmanager Accounts Containers Workspaces Zones List
- Lists all GTM Zones of a GTM container workspace.
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- Tagmanager Accounts List
- Lists all GTM Accounts that a user has access to.
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- Tagmanager Accounts User Permissions Create
- Creates a user's Account & Container access.
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- Tagmanager Accounts User Permissions Delete
- Removes a user from the account, revoking access to it and all of its containers.
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- Tagmanager Accounts User Permissions Get
- Gets a user's Account & Container access.
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- Tagmanager Accounts User Permissions List
- List all users that have access to the account along with Account and Container user access granted to each of them.
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- Tagmanager Accounts User Permissions Update
- Updates a user's Account & Container access.
- accounts
FAQ
Google Tag Manager integration, answered
- How do AI agents use Google Tag Manager through Open Connector?
- Your user connects Google Tag Manager once with one of its cataloged authentication methods. Open Connector stores the credential in an encrypted vault and exposes Google Tag Manager tools to your agent over MCP or a typed API, with credentials injected server-side on each call.
- Is this a Google Tag Manager MCP server?
- Yes. Open Connector can serve Google Tag Manager as a named MCP server with a scoped allowlist and a per-user connection URL, so any MCP client can call Google Tag Manager actions with credentials injected server-side.
- Where do Google Tag Manager credentials live?
- In your own infrastructure. Open Connector keeps credentials in its own vault and injects them at call time, so they never leave your environment.
Give your agents Google Tag Manager — keep the keys.
Open source, self-hostable, with Google Tag Manager credentials that never leave your infrastructure. Run it from source today.